Privacy Policy

San Francisco Day School (“School”) is committed to respecting your privacy and
protecting any personally identifiable information you share with us. This Privacy Policy
applies to the School’s website (https://www.sfday.org/) and any other websites,
applications, or online services of the School in which this Privacy Policy is linked or
referenced (the “Website”) as well as the School’s use of SMS/texting services for
SMS/text communications.

This Privacy Policy describes the personally identifiable information the School collects
through the Website and how that personally identifiable information may be used,
maintained and, in some cases, shared. Your use of the Website indicates your
acceptance to be bound by the terms of this Privacy Policy in effect as of the date of
your use. If you do not agree to be bound by the terms of this Privacy Policy, do not use
the Website.


Collection of Personally Identifiable InformationFor purposes of this Privacy Policy, “personally identifiable information” means any
information concerning a natural person which, because of name, number, symbol,
mark, or other identifier, can be used to identify that natural person.

The School anticipates collecting the following categories of “personally identifiable
information” through the Website via 3rd parties: first and last name, email address,
address, telephone number, graduation year, credit card number and information, and
credit card billing information.

For further information on personally identifiable information collected through
SMS/texting services, see the “SMS/Text Messaging” section of this Policy below.


Use of Personally Identifiable InformationThe School may collect personally identifiable information from parents/legal guardians
or other visitors to the Website who choose to provide such information to the School,
and use that information, for example, for:
● Admissions, enrollment, and general School operations
● Communicating with families, alumni, and volunteers
● Providing educational services and support
● Organizing and promoting School-related events
● Sending newsletters and updates
● Processing tuition, donations, or other payments
● Ensuring student safety and legal compliance
● Improving our website and digital experiences

Similarly, the School may use such information for the purposes of sending and
receiving SMS/text communications. For further information on such uses, including
your ability to opt-out of such messages, see the “SMS/Text Messaging” section below.


Sharing Personally Identifiable Information with Third PartiesThe School does not sell, rent, trade, or otherwise intend to share your personally
identifiable information with any third party outside of the School, except if you consent
to share your personally identifiable information to a third-party service provider working
on the School’s behalf. The School requires these third parties to take commercially
reasonable steps to keep your personally identifiable information confidential.

The School will also disclose your personally identifiable information in the following
limited circumstances: (1) if it believes disclosure is required by law; (2) to protect an
individual’s personal safety; (3) to protect the public; (4) to enforce the terms and
conditions of the this Privacy Policy or any terms and conditions, if any, related to this
Website; or (5) to protect the School and the School’s community’s rights, safety, or
property.


Third-Party LinksThe Website may contain links to other websites. Please note that this Privacy Policy
applies solely to information collected through the Website and not to information that
may be collected through any other third-party website. The School is not responsiblefor and exercises no control over the content or privacy practices of other websites, and
the School assumes no responsibility for the content, privacy policies, or practices of
any third-party websites.


Use of Cookies“Cookies” are small text files that are stored on your computer that facilitate your access
to and use of a website. Cookies allow a website operator to track usage and behavior
with respect to its sites.
The School uses “cookies” on the Website to enhance your experience as a user. Your
browser may permit you to adjust settings to warn you about cookies and allow you to
choose to accept or reject them. However, if you choose to refuse cookies, some
features of the Website may not function properly, or you may not be able to access
certain information on the Website.


Do Not Track NoticeThe School does not track the visitors to the Website over time and across third-party
websites for purposes of providing targeted advertising and therefore does not respond
to Do Not Track headers. Some third-party websites, however, do keep track of your
browsing activities when they serve you content, which enables them to tailor what they
present to you.


Unsubscribing from Email CommunicationsIf you wish to stop receiving newsletters, alumni updates, or other email
communications from the School, you may do so by clicking the “Unsubscribe” link at
the bottom of the email message from the School.


SMS/Text MessagingThe School also uses business texting services to facilitate School- and student-related
communications between authorized School employees and parent/legal guardians or
other School staff members. SMS/text messaging communications are used for things
such as communications between staff members, responding to questions/concerns,
facilitating communications between families and the School, and communicating with
third-party vendors. The School presently uses Zoom for these services, but may use
other providers in the future. Engaging with business texting services for these
purposes is voluntary. You may opt in and opt out as follows:

Opting In to SMS/Text Messaging
You may provide a phone number and consent to send and receive such SMS/text
messages in the following ways:
Online Form: Staff and parents/guardians may navigate to SF Day’s Helpdesk
and submit a support ticket with the subject line “SMS Opt In.”
Verbal Consent: Staff and parents/guardians may call (415) 931-2422 x800 or
visit the Technology Office at the School in person.
Opting Out of SMS/Text Messaging
You may opt out of receiving SMS/text message communications from the School at
any time by replying STOP to any SMS/text message received from the School.

The School anticipates collecting the following categories of personally identifiable
information associated with your use of the business texting service: data associated
with your opt-in or consent; telephone number; timestamps associated with SMS/text
messages sent, received, read, or responded to, and other files attached to messages.

At the School, only authorized School personnel will have access to such SMS/text
communications to carry out their duties.

You can contact us to review or update the personally identifiable information collected
by the School associated with your SMS/text communications at the address in the
“Contact Information” section below.

If you send or receive any SMS/text message communications with the School, through
the Zoom texting service or other means, the School will not share, sell, or disclose that
information or your phone number to any third parties or any other individual for the
purposes of marketing or affiliate marketing, or promotional purposes.

For further information, see the “Sharing Personally Identifiable Information with Third
Parties” section of this Policy above.


External LinksThe website may contain links to external websites. Please note that this Privacy Policy
applies solely to information collected through the Website and not to information that
may be collected through any other third-party website. The School is not responsible
for, is not endorsing, and exercises no control over the content or privacy practices of
other websites, and the School assumes no responsibility for the content, privacy
policies, or practices of any third-party websites.


SecurityNo server, computer, or communications network or system, or data transmission over
the Internet can be guaranteed to be 100% secure. The School takes precautions to
protect personally identifiable information, for example, by using passwords on its
computers, limiting access to SMS/ text messaging information only to authorized
personnel, and using multifactor authentication on digital platforms the school uses.
However, while the School strives to protect your personally identifiable information, it
cannot ensure or warrant the security of any information you transmit to us or through
the use of the Website or business texting service, and you acknowledge and agree that
you provide such information, including personally identifiable information, and engage
in such transmissions at your own risk.

The School provides links on the Website for you to use when providing any payment
information. The School does not process the credit card information. Instead, the
School has entered into an agreement with a third-party payment processing service to
collect, store, process, and transmit credit card data when a visitor makes a payment.
All online financial transactions are processed through a secure window hosted by the
School’s payment provider. All personally identifiable information transmitted back to the
School is sent via SSL-secured connections. The School does not store the credit card
information on its own servers.


Changes to this Privacy PolicyThe School reserves the right to change, modify, or update this Privacy Policy at any
time. Any material changes to this Privacy Policy or to the way the School uses your
personally identifiable information will be posted on this page.


Contact InformationIf you have any requests concerning your personally identifiable information or other
inquiries regarding this Privacy Policy, please contact us at:

Technology Department
San Francisco Day School
350 Masonic Ave, San Francisco, CA 94118
techsupport@sfday.org

Effective Date
This Privacy Policy is effective Jan 1st, 2026.